EVERYTHING BEGINS WITH A CHALLENGE
AND THE GREAT IDEA THAT HELPED US TO WIN
I was in Brooklyn, New York on January 23, 2002.
As I traveled, I had brought only my work, hand-painted frescoes, and a grand and ambitious dream: to make them known and to bring my artists and the beauty of Italian craftsmanship to the entire world.
A desire that by that day was just about ready to shatter into a thousand pieces.
And, instead, just at that moment, finally began to materialize for real.
3:30 om, 661 Driggs Avenue, Brooklyn. Second floor of an industrial building.
The American entrepreneur who turned down my partnership proposal, instantly afraid of how long it takes to create the hand-painted works of art, unwittingly ignited the right spark in me to make my idea come to pass.
To eliminate that obstacle and the logistical difficulties that limited the project, I had to make my frescoes in Italy, then ship them. Let art travel, not artists.
Here is what was needed: I had to create walls that could be shipped.
Roll-up walls, flexible but strong, able to go on a plane, a ship, a car, or even able to fit in luggage.
“Impossible,” everyone told me, especially the experts in the sector.
Not for me.
The idea had already been born in my mind, clear and defined. I could see it, touch it, even smell it. I just had to make it.
Back in Italy, I gathered a team of professionals, craftsmen, and old masters with lots of experience, and began working on the new product.
On May 29, 2003, after a year spent testing a special plaster mixture, our flexible wall finally began to take shape, unrolling before our eyes in all its beauty.
2004 took us one step further, opening the door to high-resolution reproduction, for the unparalleled quality that we are proud to boast of today.
Affreschi & Affreschi was born.
From intuition and the courage to put our hearts into overcoming every obstacle to achieve it.
From determination and the desire to always move forward.
By meeting with the right people, life has put on our path.
If you have a team of people with sparkling eyes, you have everything.