{"id":30221,"date":"2025-04-17T10:39:12","date_gmt":"2025-04-17T08:39:12","guid":{"rendered":"https:\/\/www.infoaffreschi.com\/arizona-sunset\/"},"modified":"2025-04-17T13:25:25","modified_gmt":"2025-04-17T11:25:25","slug":"arizona-sunset","status":"publish","type":"page","link":"https:\/\/www.infoaffreschi.com\/fr\/arizona-sunset\/","title":{"rendered":"Arizona Sunset"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<h3><strong>ARIZONA SUNSET<\/strong><\/h3>\n<p class=\"p1\"><em>Un projet Affreschi &amp; Affreschi pour Gervasoni &#8211; Milan Design Week 2025<\/em><\/p>\n<p class=\"p1\"><strong>Le magasin phare de Gervasoni<\/strong>, situ\u00e9 rue Durini, a \u00e9t\u00e9 transform\u00e9 en un paysage suspendu entre le design et la nature pendant la <strong>Milan Design Week 2025<\/strong>. Avec nos papiers peints artistiques, nous avons cr\u00e9\u00e9 une \u0153uvre visuelle inspir\u00e9e par les couchers de soleil ardents de l&rsquo;<strong>Arizona<\/strong>, o\u00f9 la mati\u00e8re dialogue avec la lumi\u00e8re et o\u00f9 les espaces se transforment en exp\u00e9riences sensorielles.<\/p>\n[\/vc_column_text][vc_single_image image=\u00a0\u00bb29873&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<p class=\"p1\"><strong>EXT\u00c9RIEUR : LE D\u00c9SERT DANS UNE PI\u00c8CE<\/strong><\/p>\n<p class=\"p1\">Dans l&rsquo;espace ext\u00e9rieur, nos papiers peints de la collection <strong>Naturae<\/strong>, dessin\u00e9e par <strong>Fabio Novembre<\/strong>, ont captur\u00e9 l&rsquo;\u00e2me primitive des paysages d\u00e9sertiques. Des terres rouges qui semblent palpiter sous le soleil, des ciels liqu\u00e9fi\u00e9s dans des tons ambr\u00e9s et des textures min\u00e9rales rappelant d&rsquo;<strong>anciennes stratifications g\u00e9ologiques<\/strong>: chaque surface est devenue la sc\u00e8ne parfaite pour mettre en valeur les formes sculpturales du mobilier.<\/p>\n<p class=\"p1\">Les <strong>textures organiques<\/strong> de nos papiers peints ont cr\u00e9\u00e9 des effets de profondeur illusionnistes, amplifiant la tridimensionnalit\u00e9 des objets expos\u00e9s. Les <strong>gradations de couleurs<\/strong>, con\u00e7ues pour reproduire l&rsquo;alchimie \u00e9ph\u00e9m\u00e8re du coucher de soleil, varient en fonction de l&rsquo;incidence de la lumi\u00e8re, tandis que la surface picturale dialogue avec la mat\u00e9rialit\u00e9 des \u00e9l\u00e9ments environnants: la chaleur des bois polis, la texture des tissus d&rsquo;ext\u00e9rieur, les reflets m\u00e9talliques. Un v\u00e9ritable hommage \u00e0 la<strong> puissance sauvage de la nature<\/strong>, traduit dans un langage contemporain qui fusionne l&rsquo;art et l&rsquo;architecture.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 100%;\">Design d&rsquo;ext\u00e9rieur:<\/span><\/strong><\/p>\n<p class=\"thin-font\"><span style=\"font-size: 100%;\"><a href=\"https:\/\/www.infoaffreschi.com\/fr\/catalogo\/landscapes-fn0403\/\">landscapes | FN0403<\/a><br \/>\n<a href=\"https:\/\/www.infoaffreschi.com\/fr\/naturae\/\">Naturae Collection<\/a>, <\/span><em><span style=\"font-size: 100%;\">con\u00e7ue par <\/span><\/em><span style=\"font-size: 100%;\"><em><a href=\"https:\/\/www.infoaffreschi.com\/fr\/fabio-novembre\/\">Fabio Novembre<\/a><\/em><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_masonry_media_grid element_width=\u00a0\u00bb6&Prime; initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1744888275710-e00d9f8d-b671-8&Prime; include=\u00a0\u00bb29863,29843,29859,29855,29835,29867,29847,29851,29839&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_masonry_media_grid element_width=\u00a0\u00bb6&Prime; initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1744888275714-2db62d4d-d0ba-6&Prime; include=\u00a0\u00bb29901,29889,29877,29885,29881&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<p class=\"p1\"><strong>INT\u00c9RIEUR : REFUGE DES HARMONIES<\/strong><\/p>\n<p class=\"p1\">Au-del\u00e0 du seuil, dans les espaces int\u00e9rieurs, on trouve des <strong>g\u00e9om\u00e9tries rythmiques<\/strong> parmi les r\u00e9f\u00e9rences de la s\u00e9rie Recon de <strong>Simone Florell<\/strong>, qui fait partie de la collection <strong>45Giri<\/strong>, et qui composent une symphonie visuelle d&rsquo;une puret\u00e9 harmonieuse. Dans le salon, les motifs dynamiques guident l&rsquo;\u0153il dans un <strong>mouvement fluide<\/strong> sans jamais \u00e9craser la sc\u00e8ne, tandis que dans la chambre \u00e0 coucher, des compositions plus d\u00e9licates cr\u00e9ent une <strong>atmosph\u00e8re suspendue et m\u00e9ditative<\/strong>.<\/p>\n<p class=\"p1\">Nos papiers peints sont devenus le fil invisible qui relie les diff\u00e9rentes pi\u00e8ces du projet, d\u00e9montrant comment une surface bien con\u00e7ue peut compl\u00e8tement red\u00e9finir l&rsquo;\u00e9nergie d&rsquo;une pi\u00e8ce. Dans les zones de transition, des j<strong>eux de perspective<\/strong> sp\u00e9cialement con\u00e7us ont cr\u00e9\u00e9 des effets de continuit\u00e9 suggestifs, transformant chaque transition en une exp\u00e9rience visuelle immersive.<\/p>\n<p class=\"thin-font\"><strong><span style=\"font-size: 100%;\">Design <\/span><\/strong><span style=\"font-size: 100%;\"><strong>d&rsquo;int\u00e9rieur:<\/strong><\/span><\/p>\n<p class=\"thin-font\"><span style=\"font-size: 100%;\"><a href=\"https:\/\/www.infoaffreschi.com\/fr\/catalogo\/45g-sf0103\/\">Recon | 45G-SF0103<\/a><br \/>\n<a href=\"https:\/\/www.infoaffreschi.com\/fr\/45-giri\/\">45Giri Collection<\/a>, <\/span><em>con\u00e7ue par<\/em><span style=\"font-size: 100%;\"><em>\u00a0<a href=\"https:\/\/www.infoaffreschi.com\/fr\/simone-florell\/\">Simone Florell<\/a><\/em><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<p class=\"p1\"><strong>ENTRE DESIGN ET ATMOSPH\u00c8RE<\/strong><\/p>\n<p class=\"p1\">\u201c<strong>Arizona Sunset<\/strong>\u201d a repr\u00e9sent\u00e9 la rencontre parfaite entre notre <strong>art mural<\/strong> et la vision de <strong>Gervasoni<\/strong>. Les papiers peints, de simples \u00e9l\u00e9ments d\u00e9coratifs, sont devenus des <strong>narrateurs de l&rsquo;espace<\/strong>, tissant des histoires de d\u00e9serts ardents \u00e0 l&rsquo;ext\u00e9rieur et de rythmes harmonieux \u00e0 l&rsquo;int\u00e9rieur. Ce projet confirme que les surfaces, lorsqu&rsquo;elles sont con\u00e7ues avec une sensibilit\u00e9 artistique, peuvent compl\u00e8tement red\u00e9finir la perception d&rsquo;un environnement.<\/p>\n<p class=\"p1\"><em>Un espace ne se vit pas seulement avec le corps, mais avant tout avec le regard.<\/em><\/p>\n[\/vc_column_text][vc_btn title=\u00a0\u00bbD\u00e9couvrez l&rsquo;histoire compl\u00e8te sur le site de Gervasoni\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fgervasoni1882.com%2Fit%2Fnews%2Farizona-sunset\u00a0\u00bb][vc_column_text]<em><strong>Cr\u00e9dits<\/strong><\/em><\/p>\n<p class=\"p1\"><em>Montage et stylisme: Beatrice Rossetti Studio<\/em><\/p>\n<p><em>Photo: Gianluca Bellomo<\/em>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text] ARIZONA SUNSET Un projet Affreschi &amp; Affreschi pour Gervasoni &#8211; Milan Design Week 2025 Le magasin phare de Gervasoni, situ\u00e9 rue Durini, a \u00e9t\u00e9 transform\u00e9 en un paysage suspendu entre le design et la nature pendant la Milan Design Week 2025. Avec nos papiers peints artistiques, nous avons cr\u00e9\u00e9 une \u0153uvre visuelle inspir\u00e9e par [&#8230;]\n","protected":false},"author":2,"featured_media":29865,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projects | Arizona Sunset - A&amp;A x Gervasoni @MDW25<\/title>\n<meta name=\"description\" content=\"Affreschi &amp; Affreschi ha trasformato il flagship store Gervasoni in un\u2019esperienza immersiva durante la Milano Design Week 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infoaffreschi.com\/fr\/arizona-sunset\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projects | Arizona Sunset - A&amp;A x Gervasoni @MDW25\" \/>\n<meta property=\"og:description\" content=\"Affreschi &amp; 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