{"id":30231,"date":"2025-04-17T11:55:59","date_gmt":"2025-04-17T09:55:59","guid":{"rendered":"https:\/\/www.infoaffreschi.com\/poetica\/"},"modified":"2026-03-02T14:36:28","modified_gmt":"2026-03-02T13:36:28","slug":"poetica","status":"publish","type":"page","link":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/","title":{"rendered":"Poetica"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]\n

P<\/strong>O\u00c9TIQUE<\/strong><\/h3>\n

Affreschi & Affreschi pour Roberto Giovannini – Salone del Mobile 2025, Milan<\/em><\/p>\n

Sur le stand de Roberto Giovannini<\/strong>, nos papiers peints de la collection Still Love<\/strong> ont tiss\u00e9 un dialogue raffin\u00e9 entre m\u00e9moire et contemporan\u00e9it\u00e9. Les nuances chaudes et les suggestions n\u00e9oclassiques, inspir\u00e9es de l’art des ateliers florentins<\/strong>, ont transform\u00e9 les murs en pages d’un conte visuel, o\u00f9 chaque d\u00e9tail – des citations picturales aux textures architecturales – parle d’un patrimoine culturel r\u00e9interpr\u00e9t\u00e9 avec une sensibilit\u00e9 moderne.<\/p>\n[\/vc_column_text][vc_single_image image=\u00a0\u00bb30264″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][vc_column_text]\n

LA PO\u00c9TIQUE DES SURFACES ET DE L’ART ARTISAN<\/strong><\/p>\n

Dans l’espace d’exposition, notre graphisme a cr\u00e9\u00e9 un jeu raffin\u00e9 de r\u00e9f\u00e9rences culturelles : des profondeurs texturales<\/strong> qui caressent la lumi\u00e8re, des effets de clair-obscur qui mettent en valeur les volumes expos\u00e9s, ainsi qu’une palette terreuse aux nuances d’ocre, de blanc cr\u00e8me et de terre cuite, qui enveloppe l’espace d’une \u00e9treinte chromatique<\/strong>. Les motifs sculpturaux semblent s’animer sous le regard des visiteurs, dialoguant avec le mobilier dans un parfait \u00e9quilibre<\/strong> de sobri\u00e9t\u00e9 et de caract\u00e8re.<\/p>\n

Ce projet est un hommage \u00e0 l’artisanat italien<\/strong>, \u00e0 cette attention port\u00e9e au d\u00e9tail qui fleurissait dans les ateliers de la Renaissance et qui se perp\u00e9tue aujourd’hui \u00e0 travers notre qu\u00eate de l’excellence<\/strong>. Les tentures murales sont ainsi devenues le trait d’union entre la m\u00e9moire historique<\/strong> et la contemporan\u00e9it\u00e9<\/strong>, d\u00e9montrant comment une surface peut \u00eatre \u00e0 la fois un cadre discret et un protagoniste absolu, gardien de la tradition mais capable de parler un langage contemporain.<\/p>\n

Design: <\/span><\/strong><\/p>\n

Still Love Collection<\/a><\/span><\/p>\n

Photo courtesy of Roberto Giovannini\u00a0<\/em>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4″][vc_masonry_media_grid element_width=\u00a0\u00bb6″ initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1772458561993-63739804-743f-1″ include=\u00a0\u00bb30779,30767,30266,29971,30747,30739,30743,30751,30763,30755″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb3\/4″][vc_masonry_media_grid element_width=\u00a0\u00bb6″ initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1772458561998-12598bf0-bb8f-6″ include=\u00a0\u00bb30783,30787,29987,30771,29959,30775,30759″][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][vc_column_text]\n

L’\u00c9TERNIT\u00c9 DE LA BEAUT\u00c9<\/strong><\/p>\n

Ce projet avec Roberto Giovannini<\/strong> au Salone del Mobile 2025<\/strong> a montr\u00e9 comment la beaut\u00e9 artisanale<\/strong>, lorsqu’elle rencontre la vision contemporaine<\/strong>, peut g\u00e9n\u00e9rer des espaces au souffle intemporel<\/strong>. Nos papiers peints, tels des fresques modernes, ont \u00e9crit un nouveau chapitre dans le dialogue \u00e9ternel entre l’art et le design<\/strong>.<\/p>\n

Chaque surface raconte une histoire, chaque d\u00e9tail renferme un savoir et chaque rencontre cr\u00e9ative devient une promesse d’avenir.<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text] PO\u00c9TIQUE Affreschi & Affreschi pour Roberto Giovannini – Salone del Mobile 2025, Milan Sur le stand de Roberto Giovannini, nos papiers peints de la collection Still Love ont tiss\u00e9 un dialogue raffin\u00e9 entre m\u00e9moire et contemporan\u00e9it\u00e9. Les nuances chaudes et les suggestions n\u00e9oclassiques, inspir\u00e9es de l’art des ateliers florentins, ont transform\u00e9 les murs en […]\n","protected":false},"author":2,"featured_media":29973,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nProjects | Poetica - A&A xRoberto Giovannini @MDW25<\/title>\n<meta name=\"description\" content=\"A&A pour Roberto Giovannini : les papiers peints Still Love r\u00e9inventent l'artisanat de la Renaissance dans une tonalit\u00e9 contemporaine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projects | Poetica - A&A xRoberto Giovannini @MDW25\" \/>\n<meta property=\"og:description\" content=\"A&A pour Roberto Giovannini : les papiers peints Still Love r\u00e9inventent l'artisanat de la Renaissance dans une tonalit\u00e9 contemporaine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/\" \/>\n<meta property=\"og:site_name\" content=\"Affreschi & Affreschi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/affreschi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T13:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.infoaffreschi.com\/wp-content\/uploads\/2025\/04\/489282360_18337340119081793_8421189671126583514_n-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/\",\"url\":\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/\",\"name\":\"Projects | Poetica - A&A xRoberto Giovannini @MDW25\",\"isPartOf\":{\"@id\":\"https:\/\/www.infoaffreschi.com\/#website\"},\"datePublished\":\"2025-04-17T09:55:59+00:00\",\"dateModified\":\"2026-03-02T13:36:28+00:00\",\"description\":\"A&A pour Roberto Giovannini : les papiers peints Still Love r\u00e9inventent l'artisanat de la Renaissance dans une tonalit\u00e9 contemporaine\",\"breadcrumb\":{\"@id\":\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.infoaffreschi.com\/fr\/poetica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.infoaffreschi.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Poetica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.infoaffreschi.com\/#website\",\"url\":\"https:\/\/www.infoaffreschi.com\/\",\"name\":\"Affreschi & Affreschi\",\"description\":\"I parati artigianali materici\",\"publisher\":{\"@id\":\"https:\/\/www.infoaffreschi.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.infoaffreschi.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.infoaffreschi.com\/#organization\",\"name\":\"Affreschi & Affreschi\",\"url\":\"https:\/\/www.infoaffreschi.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.infoaffreschi.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.infoaffreschi.com\/wp-content\/uploads\/2019\/09\/LOGO-AFFRESCHI-nuovo.jpg\",\"contentUrl\":\"https:\/\/www.infoaffreschi.com\/wp-content\/uploads\/2019\/09\/LOGO-AFFRESCHI-nuovo.jpg\",\"width\":2000,\"height\":766,\"caption\":\"Affreschi & Affreschi\"},\"image\":{\"@id\":\"https:\/\/www.infoaffreschi.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/affreschi\",\"https:\/\/www.instagram.com\/affreschi_e_affreschi\/\",\"https:\/\/www.linkedin.com\/company\/affreschi-&amp;-affreschi?trk=tyah&amp;trkInfo=clickedVertical:company,clickedEntityId:3775726,idx:2-1-2,tarId:1487845305360,tas:affr\",\"https:\/\/www.pinterest.it\/italianfrescoes\/\",\"https:\/\/www.youtube.com\/channel\/UCkM3JCe7yfgUVdFUlbk5VtQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Projects | Poetica - A&A xRoberto Giovannini @MDW25","description":"A&A pour Roberto Giovannini : les papiers peints Still Love r\u00e9inventent l'artisanat de la Renaissance dans une tonalit\u00e9 contemporaine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/","og_locale":"fr_FR","og_type":"article","og_title":"Projects | Poetica - A&A xRoberto Giovannini @MDW25","og_description":"A&A pour Roberto Giovannini : les papiers peints Still Love r\u00e9inventent l'artisanat de la Renaissance dans une tonalit\u00e9 contemporaine","og_url":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/","og_site_name":"Affreschi & Affreschi","article_publisher":"https:\/\/www.facebook.com\/affreschi","article_modified_time":"2026-03-02T13:36:28+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/www.infoaffreschi.com\/wp-content\/uploads\/2025\/04\/489282360_18337340119081793_8421189671126583514_n-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/","url":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/","name":"Projects | Poetica - A&A xRoberto Giovannini @MDW25","isPartOf":{"@id":"https:\/\/www.infoaffreschi.com\/#website"},"datePublished":"2025-04-17T09:55:59+00:00","dateModified":"2026-03-02T13:36:28+00:00","description":"A&A pour Roberto Giovannini : les papiers peints Still Love r\u00e9inventent l'artisanat de la Renaissance dans une tonalit\u00e9 contemporaine","breadcrumb":{"@id":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.infoaffreschi.com\/fr\/poetica\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.infoaffreschi.com\/fr\/poetica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.infoaffreschi.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Poetica"}]},{"@type":"WebSite","@id":"https:\/\/www.infoaffreschi.com\/#website","url":"https:\/\/www.infoaffreschi.com\/","name":"Affreschi & Affreschi","description":"I parati artigianali materici","publisher":{"@id":"https:\/\/www.infoaffreschi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.infoaffreschi.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.infoaffreschi.com\/#organization","name":"Affreschi & Affreschi","url":"https:\/\/www.infoaffreschi.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.infoaffreschi.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.infoaffreschi.com\/wp-content\/uploads\/2019\/09\/LOGO-AFFRESCHI-nuovo.jpg","contentUrl":"https:\/\/www.infoaffreschi.com\/wp-content\/uploads\/2019\/09\/LOGO-AFFRESCHI-nuovo.jpg","width":2000,"height":766,"caption":"Affreschi & Affreschi"},"image":{"@id":"https:\/\/www.infoaffreschi.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/affreschi","https:\/\/www.instagram.com\/affreschi_e_affreschi\/","https:\/\/www.linkedin.com\/company\/affreschi-&amp;-affreschi?trk=tyah&amp;trkInfo=clickedVertical:company,clickedEntityId:3775726,idx:2-1-2,tarId:1487845305360,tas:affr","https:\/\/www.pinterest.it\/italianfrescoes\/","https:\/\/www.youtube.com\/channel\/UCkM3JCe7yfgUVdFUlbk5VtQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/pages\/30231"}],"collection":[{"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/comments?post=30231"}],"version-history":[{"count":6,"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/pages\/30231\/revisions"}],"predecessor-version":[{"id":31185,"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/pages\/30231\/revisions\/31185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/media\/29973"}],"wp:attachment":[{"href":"https:\/\/www.infoaffreschi.com\/fr\/wp-json\/wp\/v2\/media?parent=30231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}