{"id":30240,"date":"2025-04-17T12:56:29","date_gmt":"2025-04-17T10:56:29","guid":{"rendered":"https:\/\/www.infoaffreschi.com\/follow-the-flo\/"},"modified":"2025-04-17T15:50:37","modified_gmt":"2025-04-17T13:50:37","slug":"follow-the-flo","status":"publish","type":"page","link":"https:\/\/www.infoaffreschi.com\/fr\/follow-the-flo\/","title":{"rendered":"Follow the FLO"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<h3><strong>FOLLOW THE FLO : LA MATI\u00c8RE EN MOUVEMENT<\/strong><\/h3>\n<p class=\"p1\"><em>Affreschi &amp; Affreschi @ Galleria Rossana Orlandi \u2013 Semaine du Design de Milan 2025<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<p class=\"p1\"><strong>L\u2019ESSENCE DE L\u2019INSTALLATION<\/strong><\/p>\n<p class=\"p1\">Un grand rouleau d\u2019<strong>enduit artisanal<\/strong>, suspendu tel un drap\u00e9 de la Renaissance, dominait l\u2019espace par sa <strong>pr\u00e9sence mat\u00e9rielle<\/strong>. Cet \u00e9l\u00e9ment, volontairement laiss\u00e9 \u00e0 l\u2019\u00e9tat brut sans impression, devenait le symbole de notre philosophie: la surface non pas comme simple rev\u00eatement, mais comme une <strong>peau vivante<\/strong>, capable de respirer et de se transformer. Autour, des fragments de <strong>marbre de Carrare<\/strong>, de <strong>travertin romain<\/strong> et de <strong>gr\u00e8s<\/strong> \u2013 les<strong> racines g\u00e9ologiques<\/strong> de notre <strong>savoir-faire<\/strong> \u2013 dialoguaient avec des outils de travail et des \u00e9chantillons d&rsquo;application, dans un <strong>r\u00e9cit circulaire<\/strong> entre origine et cr\u00e9ation.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_single_image image=\u00a0\u00bb29995&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_masonry_media_grid initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1744897237847-d6183364-3013-1&Prime; include=\u00a0\u00bb30107,30007,30055,30003,30071,30067,30063,30011,30103,30019,30023,30027,30015,30091,30031,30035,30039,30099&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_single_image image=\u00a0\u00bb30075&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<p class=\"p1\"><strong>LA SC\u00c8NE ARTISANALE<\/strong><\/p>\n<p class=\"p1\">Au centre, le geste ancien prenait une forme contemporaine : les <strong>mains expertes<\/strong> de nos ma\u00eetres artisans <strong>p\u00e9trissaient, \u00e9talaient,<\/strong> modellaient la <strong>mati\u00e8re brute<\/strong> dans une <strong>performance<\/strong> alliant <strong>rituel et innovation<\/strong>. Chaque mouvement racontait des <strong>si\u00e8cles de tradition<\/strong>, chaque outil expos\u00e9 r\u00e9v\u00e9lait le lien indissoluble entre <strong>projet et savoir-faire manuel<\/strong>. L\u2019\u00e9tabli, nos caisses d\u2019exp\u00e9dition, et les cylindres utilis\u00e9s habituellement pour prot\u00e9ger les fresques pendant le transport compl\u00e9taient la narration d\u2019un processus qui va de l\u2019atelier \u00e0 l\u2019espace d\u2019exposition sans perdre son <strong>authenticit\u00e9<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_masonry_media_grid initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1744897237855-7fa653f5-940c-7&Prime; include=\u00a0\u00bb30115,30043,30047,30051,30059,30083,30087,30095,29999,30111&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<p class=\"p1\"><strong>LA RENCONTRE AVEC L\u2019INNOVATION<\/strong><\/p>\n<p class=\"p1\">Dans ce <strong>th\u00e9\u00e2tre de la mati\u00e8re<\/strong>, les panneaux de la nouvelle <strong>collection FLO<\/strong>, dessin\u00e9e par <strong>Karim Rashid<\/strong>, introduisaient une <strong>dimension onirique<\/strong>. Les <strong>motifs fluides<\/strong>, entre r\u00e9el et num\u00e9rique, dansaient sur les surfaces comme des traductions contemporaines du dialogue \u00e9ternel entre nature et artifice. \u00ab N<em>ous red\u00e9finissons l\u2019esth\u00e9tique des espaces habit\u00e9s<\/em> \u00bb, expliquait Rashid lors de la pr\u00e9sentation, \u00ab <em>o\u00f9 la profondeur et le mouvement cr\u00e9ent un langage \u00e0 la fois sensuel et technologique.<\/em> \u00bb<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_single_image image=\u00a0\u00bb30131&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_masonry_media_grid element_width=\u00a0\u00bb6&Prime; initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1744897237860-473a0463-9d29-2&Prime; include=\u00a0\u00bb30195,30155,30199,30163,30119,30127,30203,30135,30143,30151,30167,30179,30175,30159,30191,30187,30183&Prime;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<p class=\"p1\"><strong>LE FLUX CONTINUE<\/strong><\/p>\n<p class=\"p1\"><strong>Follow the Flo<\/strong> fut plus qu\u2019une installation : une <strong>d\u00e9claration d\u2019amour<\/strong> \u00e0 la mati\u00e8re et \u00e0 ses possibilit\u00e9s infinies de transformation. Entre la solidit\u00e9 min\u00e9rale des origines et la fluidit\u00e9 num\u00e9rique du futur, nous avons montr\u00e9 comment chaque <strong>surface<\/strong> peut devenir un <strong>paysage \u00e9motionnel<\/strong>, chaque geste artisanal un acte de design contemporain.<\/p>\n<p class=\"p1\">La collection <strong>FLO<\/strong>, pr\u00e9sent\u00e9e dans ce contexte, n\u2019appara\u00eet pas comme un simple produit final, mais comme une <strong>\u00e9tape d\u2019un voyage en constante \u00e9volution<\/strong> \u2013 o\u00f9 tradition et innovation ne s\u2019opposent pas, mais se nourrissent mutuellement dans<strong> un flux sans fin<\/strong>.<\/p>\n[\/vc_column_text][vc_btn title=\u00a0\u00bbD\u00e9couvrez la collection FLO\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.infoaffreschi.com%2Ffr%2Fflo-collection%2F\u00a0\u00bb][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text] FOLLOW THE FLO : LA MATI\u00c8RE EN MOUVEMENT Affreschi &amp; Affreschi @ Galleria Rossana Orlandi \u2013 Semaine du Design de Milan 2025 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_column_text] L\u2019ESSENCE DE L\u2019INSTALLATION Un grand rouleau d\u2019enduit artisanal, suspendu tel un drap\u00e9 de la Renaissance, dominait l\u2019espace par sa pr\u00e9sence mat\u00e9rielle. Cet \u00e9l\u00e9ment, volontairement laiss\u00e9 \u00e0 l\u2019\u00e9tat brut sans impression, [&#8230;]\n","protected":false},"author":2,"featured_media":30081,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projects | Follow the FLO - A&amp;A @Galleria Rossana Orlandi<\/title>\n<meta name=\"description\" content=\"&quot;Follow the Flo&quot; alla GRO: Affreschi &amp; Affreschi celebra la materia tra arte artigiana e la nuova collezione di Karim Rashid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infoaffreschi.com\/fr\/follow-the-flo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projects | Follow the FLO - A&amp;A @Galleria Rossana Orlandi\" \/>\n<meta property=\"og:description\" content=\"&quot;Follow the Flo&quot; 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