{"id":31913,"date":"2026-04-28T10:43:10","date_gmt":"2026-04-28T08:43:10","guid":{"rendered":"https:\/\/www.infoaffreschi.com\/?page_id=31913"},"modified":"2026-04-28T10:43:10","modified_gmt":"2026-04-28T08:43:10","slug":"the-garden","status":"publish","type":"page","link":"https:\/\/www.infoaffreschi.com\/fr\/the-garden\/","title":{"rendered":"The Garden"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]\n

The Garden<\/strong><\/h3>\n

Un projet Affreschi & Affreschi pour Gervasoni \u00e0 la Milano Design Week 2026<\/em><\/p>\n

\u00c0 l’occasion de la Milan Design Week 2026<\/strong>, Gervasoni pr\u00e9sente dans son magasin phare de la via Durini<\/strong> un projet qui transcende la distinction traditionnelle entre int\u00e9rieur et ext\u00e9rieur, la traduisant en un r\u00e9cit spatial continu, \u00e9pur\u00e9 et profond\u00e9ment mat\u00e9riel.<\/p>\n

Avec The Garden, The Apartment<\/strong>, le studio Beatrice Rossetti<\/strong> cr\u00e9e un paysage domestique en suspension, dans lequel les seuils s’estompent et les espaces se succ\u00e8dent selon des affinit\u00e9s perceptives plut\u00f4t que selon des hi\u00e9rarchies fonctionnelles. Il en r\u00e9sulte une conception de l’habitat fluide, intime et ouvert, dans lequel la lumi\u00e8re, les surfaces et les volumes dialoguent sans interruption.[\/vc_column_text][vc_single_image image=\u00a0\u00bb31914″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][vc_column_text]Le paysage comme surface<\/strong><\/p>\n

C’est dans cet \u00e9quilibre subtil qu’intervient Affreschi & Affreschi, qui interpr\u00e8te le th\u00e8me du jardin non pas comme un \u00e9l\u00e9ment d\u00e9coratif, mais comme une extension sensorielle de l’espace.<\/p>\n

Le papier peint v\u00e9g\u00e9tal con\u00e7u pour The Garden<\/strong> agit comme un seuil visuel : il ne d\u00e9limite pas, mais \u00e9largit.
\nLa surface devient profondeur, reflet, stratification.<\/p>\n

La v\u00e9g\u00e9tation, repr\u00e9sent\u00e9e de mani\u00e8re calibr\u00e9e et jamais redondante, se diffuse comme une pr\u00e9sence silencieuse capable d’amplifier la perception de l’espace et d’accompagner le regard sans jamais s’imposer. C’est un geste conceptuel qui fonctionne par soustraction, cr\u00e9ant une atmosph\u00e8re plut\u00f4t qu’une image.<\/p>\n

La verdure se d\u00e9ploie de mani\u00e8re l\u00e9g\u00e8re et continue, sans jamais para\u00eetre th\u00e9\u00e2trale ou envahissante ; elle accompagne le visiteur tout au long du parcours et renforce le dialogue entre l’int\u00e9rieur et l’ext\u00e9rieur.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4″][vc_masonry_media_grid element_width=\u00a0\u00bb6″ initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1777365204733-5a8a360b-eacd-5″ include=\u00a0\u00bb31922,31918,31926,31930″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb3\/4″][vc_masonry_media_grid element_width=\u00a0\u00bb6″ initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1777365204735-8ca0b93a-8f65-3″ include=\u00a0\u00bb31942,31938,31946,31934″][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][vc_column_text]Mati\u00e8re, lumi\u00e8re, continuit\u00e9.<\/strong><\/p>\n

Le papier peint, en dialogue avec les nouvelles finitions \u00e0 l’eau propos\u00e9es par Gervasoni, partage cette m\u00eame approche : ne pas recouvrir, mais r\u00e9v\u00e9ler.
\nIl ne s’agit pas d’uniformiser, mais de suivre la nature de la surface.<\/p>\n

Le mur devient alors un dispositif perceptif capable d’accueillir la lumi\u00e8re et de la restituer de mani\u00e8re diffuse, contribuant ainsi \u00e0 cette qualit\u00e9 enveloppante et domestique qui caract\u00e9rise l’ensemble de l’am\u00e9nagement.<\/p>\n

Un langage de l\u2019habitat contemporain.<\/strong><\/p>\n

The Garden, The Apartment<\/strong> est une r\u00e9flexion sur l\u2019espace contemporain dans lequel l\u2019ext\u00e9rieur et l\u2019int\u00e9rieur ne sont plus des cat\u00e9gories oppos\u00e9es, mais des conditions compl\u00e9mentaires.<\/p>\n

Dans ce contexte, l’intervention d\u00e9corative joue un r\u00f4le architectural : non pas un ornement, mais une structure invisible qui cr\u00e9e des relations, de la profondeur et de l’identit\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=\u00a0\u00bbD\u00e9couvrez l’histoire compl\u00e8te sur le site de Gervasoni\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fgervasoni1882.com%2Fit%2Fnews%2Fthe-garden-the-apartment\u00a0\u00bb][vc_column_text]Credits<\/strong><\/em><\/p>\n

Project: Gervasoni \u2013 The Garden, The Apartment<\/em>
Design: Studio Beatrice Rossetti<\/em>
Ph: Gianluca Bellomo<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text] The Garden Un projet Affreschi & Affreschi pour Gervasoni \u00e0 la Milano Design Week 2026 \u00c0 l’occasion de la Milan Design Week 2026, Gervasoni pr\u00e9sente dans son magasin phare de la via Durini un projet qui transcende la distinction traditionnelle entre int\u00e9rieur et ext\u00e9rieur, la traduisant en un r\u00e9cit spatial continu, \u00e9pur\u00e9 et profond\u00e9ment […]\n","protected":false},"author":1,"featured_media":31916,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nProjects | The Garden - A&A x Gervasoni @MDW26<\/title>\n<meta name=\"description\" content=\"Affreschi & Affreschi ha trasformato il flagship store Gervasoni in un\u2019esperienza immersiva durante la Milano Design Week 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infoaffreschi.com\/fr\/the-garden\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projects | The Garden - 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