The Garden

An Affreschi & Affreschi project for Gervasoni at Milan Design Week 2026.

To mark the occasion, Gervasoni will present a project at its flagship store on Via Durini that transcends the traditional distinction between interior and exterior. The store will be transformed into a continuous, ethereal and deeply textural spatial narrative.

In The Garden, Studio Beatrice Rossetti creates a suspended domestic landscape where thresholds dissolve and spaces flow into one another based on perceptual affinities rather than functional hierarchies. The result is a fluid, intimate and open concept of living, where light, surfaces and volumes interact seamlessly.

The Landscape as a Surface

Affreschi & Affreschi’s project is rooted in this delicate balance, interpreting the theme of the garden not as a decorative element, but as a sensory extension of space.

The botanical wallpaper developed for The Garden acts as a visual threshold; it does not divide, but rather expands the space.
The surface becomes depth, reflection and layering.

The vegetation, rendered in a balanced and unobtrusive composition, spreads like a silent presence, capable of enhancing the perception of space and directing the gaze without dominating it. This design approach works by subtraction, creating atmosphere rather than imagery.

The greenery spreads lightly and continuously without ever appearing theatrical or intrusive. It accompanies visitors along the path, reinforcing the dialogue between indoor and outdoor spaces.

Material, light, continuity

In harmony with the new water-based finishes introduced by Gervasoni, the wallpaper takes the same approach: revealing rather than covering.
The aim is not to standardise, but to complement the nature of the surface.

The wall thus becomes a perceptual device, absorbing light and reflecting it in a diffused form to contribute to the enveloping, domestic quality that defines the entire setting.

It is a language of contemporary living.

The Garden, The Apartment is conceived as a reflection on contemporary space, where the distinction between outdoor and indoor areas becomes blurred.

In this context, decorative elements play an architectural role, providing an invisible structure that establishes connections, depth and identity.

Credits

Project: Gervasoni – The Garden, The Apartment
Design: Studio Beatrice Rossetti
Ph: Gianluca Bellomo